Simpsons Dog Food Review

Written by: Jamie
Updated: August 12, 2020

Is Simpsons Premium deserving of the name? We take a close look at the ingredients and their nutritional value in today’s review.

Simpsons Dog Food variants

More than just offering a wide range of flavors and formulas, Simpsons also offers dog food for sensitive and fussy eaters.

Simpsons Premium is a relative newcomer to the market, only being created in 2009.

However, it has exceptional pedigree as the founders, Craig and Lisa Simpson, had more than 18 years of experience breeding large dogs.

The business has kept its family focus as in 2012 the Simpson’s daughter joined the company, and in 2015 their son joined too.

This has created a pet food company which is committed to retaining its original mission and focus.

Drawing on experience from top nutritionists, the Simpsons developed a line of award-winning dog food, both wet and dry.

With funky flavors such as ostrich, it would be easy to dismiss the brand as a fad. However, their commitment to quality would suggest that’s not the case: only top-quality raw, organic ingredients are used in their formulas.

So how do Simpsons measure up? Check out our review of what’s on offer.

Range of Simpsons Premium Dog Food

Simpsons offer an enormous range of dog food with a wide variety of flavors and formulas. This ensures that even the pickiest pooch will find something that tickles their tastebuds.

Simpsons Dog Food variants

It’s not just a matter of satisfying a fussy palate. Simpsons sensitive dog food is ideal for those prone to digestive upsets or allergic symptoms.

Senior and puppy food make up the rest of the range, so whatever your canine needs, you’ll find it here.

It’s impossible to list such a huge range of products and all their varieties, but the flavors you can pick from include:

  • Chicken
  • Turkey
  • Duck
  • Lamb
  • Rabbit
  • Venison
  • Fish
  • Exotic – kangaroo, boar and ostrich, four-bird casserole (duck, turkey, goose and chicken)

These flavors are included in the following ranges (not all flavors are offered in every range):

  • Puppy
  • Senior
  • Dry dog food
  • Grain-free dog food
  • 60/40 dog food
  • 80/20 dog food
  • Natural adult dog food
  • High meat dog food
  • Wet dog food
  • Sensitive dog food
  • Rice dog food

Simpsons Dog Food variants

They also provide a selection of nutritionally balanced treats for those good boy moments.

Up next: Does your dog have a sensitive stomach? Check out Autarky’s range of dog food here!

Healthy Ingredients and Benefits

With such a huge product selection, you’ll naturally find quite a variety from one dog food to the next.

However, the diverse choice is a big advantage as it allows you to narrow down the food to the one/s that best suit your dog.

For example, their sensitive foods are excellent for canines who are troubled by itching, gastric distress or lethargy. Their grain-free range is also beneficial for these dogs.

In contrast, the Simpsons Premium 80/20 offers a high-protein recipe (38%) which is complemented by botanical extracts, fruit and veg. This is ideal for owners hoping to follow a “wolf type” natural diet for dogs.

Every recipe is carefully balanced with the right amount of canine vitamins and minerals that dogs need at every stage of their life. These include:

  • Deboned salmon, rabbit and ostrich for dogs that need a low-fat, low-calorie diet
  • Steady release of energy through wholegrains which are easily digestible such as brown rice and maize
  • Protection for the joints from glucosamine and chondroitin
  • Omega 3 from sources such as linseed and salmon oil to promote a shiny, smooth coat and healthy skin
  • Prebiotics, aniseed, nucleotides, fenugreek to support the digestive system
  • Yucca extract to reduce the odor of stools and to boost the immune system
  • Antioxidants from a wide range of sources including cranberries, fresh herbs and L-carnitine
  • MSM to naturally relieve stress and improve mental alertness
  • Taurine to protect the heart, blood and kidneys
  • A full profile of vitamins, minerals and essential elements to improve overall canine health and wellbeing

Simpsons Dog Food Fish variant

With the different formulas available, you can choose the one which is best suited to your pooch. All contain organic and local ingredients wherever possible, and the best of what’s available.

No matter which option you choose for your dog you will receive a complete food. This means there are no extra nutritional requirements and no further costs to keep your dog well-fed.

Recommended: Learn about cold-pressed dog foods in our latest guide.

Is Simpsons Dog Food Good Value for Money?

It’s important to stress that Simpsons have a wide range of dog food formulas, and they come in at different price points.

The Simpsons 80/20 recipe is extremely high in protein so is one of their more expensive ranges. Is it the cheapest high-protein dog food in the market?

No – but it’s not the most expensive either. The cost is midrange which is more than reasonable given the very high quality of the ingredients.

Simpsons Dog Food variant

Their regular adult dog food is significantly cheaper, and while still not the most inexpensive, it’s not at the top end of the market.

It’s not easy to find competitors that have such a strong range of ingredients that support canine health while still offering an affordable price.

Any Drawbacks to Simpsons Dog Food?

There is such a wide choice of formulas from Simpsons Premium that you’ll need to take extra care to ensure that you pick the right one for your pooch.

It’s not just a matter of avoiding grain for dogs with allergies, or picking senior food for older dogs. The 80/20 recipe is a high protein formula which may be unsuitable for some dogs.

Even if a higher level of protein would suit your hound, you will need to introduce it very carefully. If you’ve been using a regular dog food, the protein levels in the 80/20 will be much higher. Switching too quickly could cause digestive upset so take it slow and steady to reap the rewards.

Up next: Crave’s range of dog food is densely packed with meat protein, offering a natural and instinctive way to feed your pet. Read our review here!

Our Final Thoughts

Simpsons Premium offer a complete range of dog food that makes sure no canine is left out. With a wide choice of proteins and recipes, you can find the one that allows your pooch to experience the very best health possible.

Quality is a priority for this family business, so it’s perhaps not surprising there are cheaper brands. If you’re looking to save money, Brit Fresh is a good alternative to the 80/20 product, but at 28%  the protein level is 10% lower.

If your budget can stretch to a midrange dog food, you’ll be hard-pressed to find better than Simpsons. Premium quality and plenty of choice make this a top pick for many.

About the Author

Hi, I'm Jamie! I've always been around dogs and now writing about them is an absolute joy.
Read more about my story here.
Reach me at or connect with me on LinkedIn below.

Share your thoughts

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}